Seeking a remote senior copywriter and ad creative strategist to develop innovative ad concepts, copy, and offer strategies that drive scalable performance in digital product funnels, targeting high ROAS on cold traffic for an online business education company.
Key Responsibilities
- Develop ad concepts, hooks, angles, and complete copy for Meta, YouTube, Instagram, and other paid channels, collaborating with design teams for conversion-optimized assets while ensuring funnel consistency
- Collaborate with the founder to ideate and build faceless low-ticket offers from concept to deliverables, achieving at least 1.5x ROAS on cold Meta traffic to support scaling to $1M+ monthly ad spend
- Write production-ready, word-for-word scripts for AI avatar, actor-read, or voiceover VSLs focused on conversions without founder involvement
- Maintain and own the conversion narrative across the entire funnel, iterating with the Head of Marketing based on performance data
Qualifications
- Proven direct-response experience in creating offers, VSLs, and ads, beyond branding efforts
- Demonstrated success in crafting original winning ad concepts for scaled campaigns
- Deep knowledge of cold traffic psychology, particularly for low-ticket offers
- Ability to produce simple, clear, emotionally compelling, and scalable copy
- Preference for focused creative work with minimal meetings, emphasizing 90% creation time
Benefits And Growth
- Join a high-performance, results-oriented team culture with direct impact on client success and company growth
- Opportunity to influence and inspire beginners in building online businesses
- Path to C-suite partnership and leadership roles
- Optional global travel to 2-3 annual team retreats
- Full ownership of offers and messaging in a remote, flexible environment
- Compensation: $6K-$10K/month base with performance bonuses; or partner-level structure including profit shares and equity in a scaling company valued at 8-9 figures