Decentralized Masters, a leading DeFi education provider, seeks a Media Buyer to oversee and optimize Facebook and YouTube advertising efforts, scaling campaigns to consistently deliver 3X ROAS while managing substantial monthly budgets.
Key Responsibilities
- Supervise the launch, optimization, and expansion of Facebook and YouTube ad campaigns, including budgets exceeding $100K per month.
- Monitor platform updates such as algorithms, targeting features, and emerging campaign formats to maintain effective strategies.
- Address ad account challenges promptly, including responses to flagged content or suspensions.
- Perform routine checks on funnel operations to ensure seamless functionality and test all components for reliability.
- Implement technical integrations for funnels, like attribution tools such as Hyros, to support accurate campaign tracking.
- Conduct daily reviews of data in tracking documents, including master sheets, ad audits, and budget projections, while resolving discrepancies.
- Carry out media buying activities based on ad audit evaluations, refining audience targeting, placements, and allocations through data analysis.
Qualifications
- Demonstrated expertise in overseeing, refining, and expanding Facebook and Google ad accounts with monthly spends over $100K.
- Background in high-value coaching or consulting industries, with knowledge of video sales letter and call funnels.
- In-depth comprehension of Facebook and Google algorithms, alongside systematic methods for campaign deployment, improvement, and growth.
- Solid grasp of digital marketing principles and industry standards.
- Competence in CRM systems and marketing automation platforms.
- Advanced analytical capabilities, meticulous attention to detail, and strong organizational skills for handling multiple tasks.
- Experience with tracking and analytics software.
- Collaborative mindset, effective communication, and robust problem-solving abilities.
- Current awareness of online marketing trends, measurement techniques, and a proactive stance on issue prevention.
Benefits And Growth
- Attractive compensation structure.
- Full-time position requiring 40 hours weekly.
- Unlimited paid time off.
- Adaptable work hours.
- Opportunities for team retreats.
- Vibrant, international team culture spanning over 30 countries.
- Completely remote work setup with global flexibility and strong team support.