Creative Strategist (Paid Social / Performance Creative) at Huzzle, Remote in Mexico - 11 Mar

Seeking a Creative Strategist to establish a methodical, analytics-based creative framework that boosts ad effectiveness for various home improvement client portfolios. The position bridges data analysis and creative development, involving issue diagnosis for ads, creation of organized testing structures, and conversion of findings into precise instructions for production groups, without direct ad management or client interactions.

Key Responsibilities

• Evaluate ad results from paid social initiatives for home improvement clients
• Pinpoint creative challenges using metrics like engagement rates, click-throughs, video retention, exposure frequency, and cost per lead patterns
• Determine emotional motivators in successful ads, such as change, security, prestige, and self-worth
• Create organized testing plans for elements like openings, approaches, and calls to action
• Formulate innovative creative concepts and communications aligned with market maturity and audience familiarity levels
• Prepare comprehensive instructions for video creators and editors to ensure precise execution
• Review testing outcomes and refine creative strategies based on empirical data
• Detect recurring tactics and effective methods across diverse client sectors and markets
• Record findings and uphold a collaborative creative resource repository
• Partner with advertising specialists and production staff to elevate overall campaign success

Qualifications

• Demonstrated success in enhancing paid social outcomes via creative planning, beyond media placement or text creation
• Proficiency in assessing Meta Ads creative metrics including click-through rates, engagement initiations, viewing durations, repeat exposures, and cost per lead shifts
• Track record in constructing systematic testing protocols instead of spontaneous concepts
• Skill in identifying ad success or failure causes through analytical evidence
• Expertise in producing thorough directives for video production groups
• Deep knowledge of buyer behavior and affective purchase influences
• Capacity to recognize trends across various clients and sectors, extending beyond isolated efforts
• Precise, organized interaction abilities to convert observations into practical creative guidance
• Proactive mindset with responsibility for result impacts
• Optional: Tenure in a results-oriented paid social agency setting
• Optional: Prior work in premium or localized service fields like renovations, renewable energy, construction, real estate, or interior design
• Optional: Proficiency in evaluating creative indicators such as initial engagement, scroll pause, viewing time, click rates, and exposure counts
• Optional: Handling large-scale testing with regular deployments
• Optional: Grasp of market development and buyer knowledge phases
• Optional: Skill in spotting and crafting distinctive features or unique propositions
• Optional: Knowledge of proprietary data use and creative-driven targeting methods
• Optional: Practice in logging observations and developing shared knowledge bases with tools like Notion
• Optional: Ease with AI applications like ChatGPT or Claude for faster research and brainstorming

Benefits And Growth

• Fully remote work option with global team collaboration
• Access to a network of top-tier professionals
• Continuous assistance from Huzzle during and post-placement
• Customized pay structures based on client and individual preferences for optimal alignment