Senior Field Marketer, Italian Speaker (Remote) at Learnlight, Remote in Italy

Reporting to the Head of Global Performance Marketing, this remote full-time position focuses on shaping and delivering marketing strategies for assigned countries to build awareness, generate demand, and drive customer retention for an EdTech company specializing in language and communication skills training.

Key Responsibilities

• Develop and execute country-specific field marketing strategies and localized campaigns aligned with global goals and market conditions.
• Lead demand generation and pipeline growth through integrated multi-channel programs covering digital, social, PR, direct marketing, and field activities.
• Plan, promote, and deliver regional events, thought leadership initiatives, and community programs to enhance brand visibility and customer engagement.
• Collaborate with Sales and cross-functional teams to align marketing with revenue targets and ensure successful initiative delivery.
• Analyze market trends, customer insights, and competitor activity to refine strategy and improve market positioning.
• Oversee budgets, vendors, partnerships, and performance tracking, using data and ROI analysis to improve marketing outcomes.

Qualifications

• 5+ years of B2B marketing experience, including at least 2 years in regional or field marketing, ideally in technology or education.
• Advanced proficiency in English and Italian with strong written and verbal communication skills for diverse audiences.
• Track record in planning and executing integrated multi-channel campaigns, including events, copywriting, and content development.
• Strong analytical and commercial mindset with expertise in customer segmentation and data-driven marketing decisions.
• Bachelor’s degree in Marketing Management or related field plus advanced skills in CRM, CMS, and analytics platforms.

Benefits And Growth

• Remote work-from-home arrangement with optional collaboration in regional offices.
• Generous paid time off including public holidays, personal days, and two company-wide recharge days annually.
• Access to language learning, masterclasses, and professional development supported by coaching and feedback culture.
• Virtual wellbeing sessions, team-building activities, and social clubs for colleague connection.
• Intercultural Assessment to strengthen cross-cultural collaboration.
• Employee referral bonus program.