(Senior) Manager:in Digital & Performance Marketing at Cara Care, Remote in Germany

Lead the development and execution of data-driven digital and performance marketing initiatives to enhance brand visibility, customer acquisition, and revenue in a digital health platform, spanning the full patient journey from awareness to treatment completion.

Key Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and sales
• Plan and execute automated campaigns across the full-funnel patient journey to increase online visibility and conversion rates
• Identify emerging trends in AI, data analytics, and content automation, collaborating with creative, tech, and marketing teams
• Manage social media campaigns and email marketing planning, execution, and optimization
• Create and implement SEO strategies; plan, control, and optimize SEA campaigns
• Monitor and expand brand presence in AI-based search tools, conducting keyword, prompt, and competitor analyses
• Continuously evaluate key KPIs such as traffic, conversion rates, leads, and customer journeys; produce reports and derive action recommendations
• Optimize website structure, content, UX, and loading times; set up and maintain tracking tools like GTM, GA4, and Search Console
• Improve user navigation and perform targeted conversion optimization
• Develop and design content for websites and social media in collaboration with content teams, deriving strategies from performance analyses

Qualifications

• Completed degree in marketing, communications, media management, or related field
• At least 5 years of experience in digital marketing (DTC or eCommerce), focusing on performance, SEO/SEA, and website optimization
• Proven success in developing and implementing marketing strategies and digital brand building
• Experience with conversion optimization and analytics tools like Google Analytics
• Proficiency with marketing automation tools, CRM, and CMS systems (especially HubSpot, React Bricks)
• Strong sense for brand presentation, design, and visual storytelling
• Excellent project and stakeholder management skills
• Analytical, structured, solution-oriented, and team-capable
• Very good knowledge of German and English in spoken and written form

Benefits And Growth

• Competitive compensation with regular salary reviews and necessary technical equipment
• Dynamic, interdisciplinary team in a supportive atmosphere with regular in-person team events
• Remote-first policy allowing work from home or the Berlin office as preferred
• 30 vacation days annually, including 26 standard days and 4 mental health days
• Flexible working hours to suit individual preferences
• Opportunity to make a significant impact with ideas that drive real change