Meta Media Buyer (US, Remote) at Paleovalley & Wild Pastures, Remote in United States

Experienced Meta Media Buyer sought to fully own and scale Facebook and Instagram paid social growth for a subscription-based e-commerce brand focused on regenerative food products.

Key Responsibilities

• Own end-to-end Meta account strategy, campaign structure, budget allocation, optimization, and scaling on Facebook and Instagram
• Drive profitable subscription customer acquisition while meeting targets for ROAS, MER, nCAC, CPA, LTV, and payback efficiency
• Design and execute structured testing across creative, offers, landing pages, campaign structures, and bidding strategies
• Brief creative teams, review assets pre-launch, and translate performance data into actionable creative feedback
• Monitor daily account performance, identify trends and root causes, and communicate risks and opportunities proactively
• Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response trends

Qualifications

• 3+ years hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands
• Proven success acquiring customers profitably with strong grasp of CAC, LTV, retention, churn, and payback period
• Track record of scaling profitable campaigns while managing significant advertising budgets
• End-to-end Meta account ownership experience including strategy, execution, and optimization
• Strong analytical skills and curiosity for solving complex performance problems
• Solid understanding of performance marketing metrics and their connection to business growth
• Experience optimizing for subscription-specific metrics beyond first-purchase revenue, including retention and long-term profitability
• Comfort working with analytics and attribution platforms beyond Ads Manager
• Strong creative instincts and ability to translate performance insights into actionable creative feedback
• Experience collaborating with creative teams through briefing and iteration cycles

Benefits And Growth

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and low monthly medical premium for employee
• Generous paid time off and paid sick time
• Six paid holidays per year and paid parental leave
• 100% company-paid short-term disability, long-term disability, and life insurance
• 401(k) with up to 4% company match after one year
• Monthly product stipend or access to imperfect product