Senior Copywriter / Ad Creative Strategist at Impact Clients, Remote, FR

Seeking a skilled Senior Copywriter and Ad Creative Strategist to craft compelling ad creatives, develop innovative offer strategies, and drive scalable funnels for digital products in the online education sector, focusing on high-ROAS performance from cold traffic.

Key Responsibilities

• Develop ad concepts, hooks, and angles aligned with specific offers, then produce full ad copy for platforms including Meta, YouTube, and Instagram Reels, collaborating with design teams to create high-converting visuals.
• Collaborate with the founder to ideate and build new low-ticket offers from concept to delivery, ensuring they achieve at least 1.5x ROAS on cold Meta traffic and support scaling to over $1M monthly ad spend.
• Author complete, production-ready scripts for video sales letters using AI avatars, actors, or voiceover formats, emphasizing faceless, conversion-optimized narratives.
• Manage the overall messaging consistency across funnels, from ads to VSLs and checkouts, while partnering with the Head of Marketing to refine based on performance analytics.

Qualifications

• Proven direct-response expertise in creating offers, VSLs, and ads, distinct from traditional branding.
• Demonstrated success in developing original, high-performing ad concepts that scale, rather than mere revisions.
• Deep knowledge of psychology for cold traffic, particularly in promoting low-ticket products.
• Ability to produce straightforward, emotionally resonant, and scalable copy.
• Strong inclination toward focused, independent creative work with minimal meetings.

Benefits And Growth

• Collaborative, results-driven environment with a high-achieving team emphasizing efficiency and execution.
• Opportunity to impact beginners and professionals by enabling life-changing online business skills.
• Pathway to executive partnership and C-suite advancement.
• Optional participation in 2-3 annual global team retreats, such as recent trips to Dubai, Egypt, China, and Puerto Rico.
• Autonomy in shaping offers and messaging strategies.
• Fully remote role with flexible scheduling to prioritize deep creative focus.
• Competitive, performance-linked compensation starting at $6K–$10K monthly base, plus bonuses for ad success, offer scaling, quarterly profit shares, and potential equity in a rapidly growing company targeting a 9-figure exit.