Sr. Link Building Specialist at Rankings.io, Remote in United States

Join Rankings.io as a Senior Link Building Specialist, contributing to off-site SEO strategies that empower law firms in competitive search landscapes. Reporting to the Director of Link Building, this position involves strategic oversight, campaign execution, and cross-team collaboration to achieve superior results.

Key Responsibilities

• Develop and implement impactful link-building strategies, overseeing outreach, partnerships, and overall campaign excellence
• Direct advanced campaigns in areas such as guest posting, niche edits, local sponsorships, digital PR, citations, and authority link acquisition
• Create and manage monthly plans for landing pages and anchor texts to align with client priorities, promote natural diversity, support rankings, refine based on data, and balance growth metrics
• Perform competitor backlink audits to uncover opportunities, guide initiatives, and sustain market edge
• Verify that all link placements adhere to rigorous quality criteria
• Foster enduring connections with publishers, site owners, and journalists through compelling outreach messaging and partnership development
• Evaluate campaign performance for quality, uniformity, and effectiveness
• Partner with content, SEO, and account teams to integrate link-building with overarching marketing and client objectives

Qualifications

• At least three years in SEO, emphasizing link building and off-site tactics
• Proven track record in scaling outreach efforts
• In-depth knowledge of backlink evaluation, anchor text planning, and Google algorithms
• Expertise in tools including Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
• Excellent writing abilities for outreach and networking
• Strong organizational skills for handling concurrent campaigns
• Preferably experienced in agency settings

Benefits And Growth

• Base salary starting at $55,000
• Potential advancement to a managerial position
• Fully remote work arrangement
• Unlimited paid time off
• Quarterly stipend for professional training
• $100 monthly wellness allowance
• 401(k) plan with 3% employer match via Safe Harbor
• Comprehensive health insurance fully covered by employer