Senior Media Buyer - DREAMLABS at Workhorse Innovation LLC, Remote in United States

DREAMLABS seeks an experienced Senior Media Buyer to spearhead the planning, execution, and expansion of performance-driven campaigns, focusing on platforms like Meta and Facebook, for clients with substantial monthly ad budgets exceeding $1 million.

Key Responsibilities

• Oversee comprehensive media buying operations for clients, emphasizing paid social channels such as Meta, Facebook, and Google.
• Direct and expand campaigns involving over $1 million in monthly expenditures, prioritizing efficiency and results.
• Develop and sustain sophisticated testing structures.
• Partner closely with creative, analytics, and expansion teams to enhance campaign outcomes.
• Monitor results via primary data sources, attribution software, and reporting interfaces like Northbeam, Triple Whale, and GA4.
• Deliver practical recommendations based on metrics including ROAS, MER, CAC, audience segmentation, and customer lifetime value.
• Present strategic plans, budget management, and improvement strategies to team members and senior executives.
• Guide and develop junior and intermediate media specialists.
• Act as the primary resolver for intricate performance issues.

Qualifications

• Demonstrated track record handling over $20 million in Facebook advertising expenditures across various brands and sales pathways.
• Comfortable managing high-volume accounts with monthly spends surpassing $1 million, excelling in large-scale optimizations.
• In-depth knowledge of performance marketing strategies and direct-to-consumer ecommerce dynamics.
• Strategic mindset focused on creating enduring performance guides rather than mere adjustments.
• Ability to collaborate on creative elements, offering feedback that boosts campaign effectiveness.
• Self-reliant approach with strong ownership, proactive idea generation, and precise execution in dynamic settings.
• Skilled in conveying data-driven advice to both internal colleagues and client representatives.
• Proficiency in tools like Northbeam, Triple Whale, Hyros for tracking and attribution.
• Background in scaling TikTok, Google Ads, or connected TV advertising.
• Experience at results-oriented agencies such as Common Thread Collective, Mutesix, or Hawke Media.
• Solid grasp of comprehensive funnel attribution, combined performance indicators, and testing for incremental improvements.

Benefits And Growth

• Collaborate with entrepreneurs who have grown their ventures to eight- and nine-figure revenues.
• Engage with influential clients in rapidly expanding ecommerce sectors.
• Enjoy independence in creating and leading performance strategies.
• Receive competitive pay plus performance-linked bonuses with potential for advancement.