Link Building Manager at Rankings.io, Remote in United States

Lead off-site SEO efforts at Rankings.io by developing and implementing effective link-building strategies for law firms in competitive markets, combining execution, team oversight, and cross-departmental collaboration.

Key Responsibilities

• Develop and implement high-impact link-building strategies, including outreach, partnerships, and quality control.
• Oversee complex campaigns in guest posting, niche edits, local sponsorships, digital PR, citations, and authority link acquisition.
• Perform competitor backlink analysis to uncover opportunities, guide campaigns, and sustain competitive edges.
• Verify that all link placements adhere to quality benchmarks.
• Foster and nurture relationships with publishers, site owners, and journalists.
• Create compelling outreach messages to boost responses and engagement.
• Build enduring partnerships for ongoing link generation.
• Guide and mentor Link Building Specialists, review campaigns for quality and performance, and aid in team onboarding and training.
• Work collaboratively with content, SEO, and account teams to integrate link-building with overall marketing and client objectives.

Qualifications

• 4 to 6 years in SEO, emphasizing link building and off-site tactics.
• Proven track record in scaling outreach campaigns.
• Deep knowledge of backlink quality, anchor text strategies, and Google’s ranking algorithms.
• Expertise in tools like Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console; familiarity with Pitchbox or Buzzstream is advantageous.
• Prior experience in mentoring or leading junior staff.
• Excellent written communication for outreach and relationship management.
• Strong organizational skills to handle multiple campaigns concurrently.
• Agency background preferred.
• Established connections with journalists are beneficial.

Benefits And Growth

• Starting salary of $70,000
• Fully remote work arrangement
• Unlimited PTO
• Quarterly professional development training stipend
• $100 monthly wellness reimbursement
• 401(k) with 3% employer match
• 100% employer-funded health insurance coverage