Own and execute high-level B2B paid acquisition on Meta, combining strategic media buying with direct-response creative and copywriting to drive leads for a coaching program aimed at marketing agency owners.
Key Responsibilities
- Manage all Meta paid media: targeting, testing structure, pacing, optimizations, and performance diagnostics.
- Develop ad concepts, hooks, and direct-response copy for ads, VSLs, and book-a-call pages.
- Research audience pain points to create differentiated angles and messaging tailored to agency owners.
- Support organic acquisition by scripting Instagram and YouTube content from existing coaching material.
- Lead weekly group coaching calls to share ad insights and refine students’ B2B strategies.
- Collaborate closely with founders on strategy and with editors/designers on production execution.
Qualifications
- Proven experience running six-figure monthly B2B paid media spend on Meta with hands-on account management.
- Strong direct-response copywriting skills demonstrated by original, high-converting concepts for ads, VSLs, and landing pages.
- Ability to diagnose performance at a conceptual level and communicate insights clearly to others.
- Located in the US or Canada and available to work 9am–6pm ET.
- Portfolio or work samples showcasing past campaigns and copy performance.
Benefits And Growth
- $120K–$150K OTE (base plus performance).
- Full medical, dental, and vision coverage (US); contractor arrangement for Canada hires paid in USD.
- Paid time off.
- Fully remote.
- Direct collaboration with founders experienced in scaling agencies.