Lead creative strategy for fast-growing D2C brands on Meta and TikTok, overseeing ideation, scripting, briefing, and analysis to develop, test, and scale high-impact creatives that drive performance results.
Key Responsibilities
- Develop performance creative strategies for multiple client accounts on Meta and TikTok.
- Analyze creative performance data to generate insights, recommendations, and testing opportunities.
- Lead concepting, scripting, and briefing for UGC and paid social assets.
- Create clear, high-quality creative briefs for creators and internal production teams.
- Build and manage structured creative testing roadmaps across accounts.
- Collaborate with account managers to align strategy, delivery, and client goals.
- Monitor trends, hooks, formats, and platform updates to guide creative direction.
- Contribute to client reporting by presenting creative insights and strategic recommendations.
- Manage multiple accounts with strong organization, prioritization, and attention to detail.
Qualifications
- 2-4+ years of experience in paid social, creative strategy, content, or performance marketing, preferably in an agency.
- Strong knowledge of Meta and TikTok ad ecosystems.
- Proven skills in analyzing performance data and applying it to creative decisions.
- Excellent written communication and briefing abilities.
- Proactive mindset with a focus on ownership.
- Interest in buyer psychology, storytelling, and conversion-driven content.
- Ability to handle multiple clients and priorities effectively.
- Ownership-driven attitude with accountability for results.
- Strategic yet hands-on approach, prioritizing performance over vanity metrics.
- Collaborative communication with cross-functional teams.
- Critical thinking to challenge and improve performance and processes.
- Curiosity and passion for eCommerce, engaging with trends and updates.
- Thrives in fast-paced, high-performance environments.
Benefits And Growth
- Compensation: £40,000 to £54,000.
- Work with leading D2C and e-commerce brands.
- Rapid career progression in a scaling performance creative agency.
- 28 days holiday including birthday, Christmas Eve, and New Year’s Eve.
- Additional annual leave day per year after 2 years of service.
- Hybrid working with up to 30 days abroad.
- Private health and dental insurance.
- Enhanced parental leave: 12 weeks full pay for birthing parents or primary adopters, 4 weeks for non-birthing parents or secondary adopters.
- Team socials, supportive environment, and happiness-driven culture.
- Access to beautiful HQ in Camden, London.