A senior Meta advertising specialist role at a UK digital marketing agency focused on high-risk verticals. The position requires hands-on campaign management, infrastructure resilience, and strategic use of performance data to scale monthly ad spend from $300K toward seven figures while maintaining profitability.
Key Responsibilities
- Build, launch, optimise and scale Meta campaigns across 18-20 clients while managing significant budgets and ensuring positive return on spend.
- Lead creative testing and direction, producing briefs and maintaining a continuous pipeline of assets.
- Manage Business Manager and ad-account infrastructure, ensuring backup accounts, warming protocols and rapid recovery from restrictions or bans.
- Provide in-depth analytics using cohort economics, LTV and payback-period metrics to evaluate true acquisition profitability and define north-star KPIs.
- Develop and execute plans to improve profitability at current spend levels before scaling volume, applying winning strategies to new client accounts from day one.
Qualifications
- Minimum 5 years personally managing Meta Ads campaigns at $100K+ monthly spend, executing daily optimisations and tactical decisions.
- Proven ability to scale spend from five- to six-figure monthly budgets while sustaining or improving efficiency.
- Experience in restricted or high-risk verticals (finance, health, supplements, lead gen) and comfort operating within strict platform compliance.
- Strong analytical skills with proficiency in CPA, LTV, cohort analysis, blended metrics and dashboard creation.
- Self-sufficient, commercially minded operator comfortable with high-pressure environments and 24/7 accountability for critical ad infrastructure.
Benefits And Growth
- Full-time remote role with required daily overlap in UK business hours.
- Base salary of $8,000-$12,000 USD per month.
- Performance-based compensation to be introduced post-probation, tied to a profitability metric defined collaboratively.