Senior Paid Media Strategist at Anchour, Remote in United States

Lead paid media initiatives for diverse clients, overseeing strategy, execution, and narrative development while influencing the expansion of the agency’s media operations in a hybrid New England position.

Key Responsibilities

• Develop and execute paid media strategies encompassing channel selection, creative guidance, full-funnel design, budget oversight, and performance reporting for client portfolios.
• Plan, launch, and optimize campaigns on Google Ads, Meta, Connected TV, and YouTube, including programmatic elements, with daily monitoring for pacing and adjustments.
• Formulate strategies aligned with the customer journey, from awareness to conversion, recommending channel mixes, audience targeting, and investment reallocations.
• Provide strategic input on creative elements, including briefing teams, evaluating performance, and iterating based on insights to enhance outcomes.
• Manage large-scale budgets across multiple clients, ensuring efficient allocation and early issue resolution.
• Establish automated reporting frameworks and deliver data-driven narratives to clients, highlighting performance trends, explanations, and actionable recommendations.
• Collaborate with creative, strategy, and account teams to integrate media efforts with overarching goals, mentor juniors, and shape practice standards.

Qualifications

• At least 5 years of agency experience in managing paid media campaigns.
• In-depth proficiency with Google Ads (Search, YouTube, Performance Max), Meta Ads Manager, connected TV, and programmatic platforms.
• Expertise in full-funnel media planning that connects awareness, consideration, and conversion stages.
• Strong perspective on creative effectiveness, including briefing, feedback, and linking to performance results.
• Proven ability to handle substantial budgets for multiple clients with precise pacing and optimal results.
• Daily hands-on campaign monitoring and proactive adjustments to address performance issues.
• Skills in building automated reporting systems and dashboards for efficient data visibility.
• Capability to translate complex data into compelling business narratives and confident recommendations.
• Integration of AI tools to enhance research, reporting, creative processes, and strategy development.
• Adaptability to various industries and audiences in media management.
• Location in New England for hybrid work with in-office requirements.
• Disciplined work ethic involving daily platform engagement, funnel-oriented thinking, and data-to-decision translation.
• Comfort in ambiguous scenarios, proactive communication, ownership of outcomes, and balanced collaborative-autonomous styles.
• Focus on automation and systems to prioritize high-impact activities.

Education

High School or equivalent

Benefits And Growth

• Competitive salary and profit sharing tied to company performance.
• Retirement savings plan with 4% employer match.
• Comprehensive health, dental, vision, and life insurance coverage.
• Optional health savings account for pre-tax medical expenses.
• Laptop provided plus 50% reimbursement for home office setup.
• 12 paid holidays, including three flexible ones.
• At least three weeks of paid time off annually.
• Paid parental, medical, bereavement, and other leaves.
• Half-day summer Fridays and flexible year-round scheduling.
• Professional development fund for books, conferences, courses, and team activities.
• $500 bonus for new parents to cover baby-related costs.