Senior PPC Manager at Rankings.io, Remote in United States

Strategic Paid Search expert at Rankings.io, focused on leading aggressive lead generation for law firm clients, mentoring PPC teams, and optimizing large-scale campaigns across Google Ads and other channels to achieve superior ROI in a competitive legal market.

Key Responsibilities

• Direct strategy, implementation, and optimization of paid media initiatives to attain client acquisition targets aligned with legal sector standards.
• Develop comprehensive campaign plans encompassing audience segmentation, budget allocation, bid management, conversion funnels, and attribution modeling.
• Guide and develop the PPC team through recruitment, training, and performance management.
• Innovate in advertising copy, landing page enhancements, and testing protocols to boost click-through rates, conversions, and overall returns.
• Deliver performance reports with key metrics and strategic recommendations to leadership and clients.
• Manage landing page tactics via Unbounce and Local Services Ads, establishing uniform processes for client consistency.
• Partner with SEO, content, and design groups to synchronize messaging, user journeys, and campaign outcomes.
• Oversee substantial PPC expenditures to maximize efficiency and profitability.
• Handle escalations for intricate campaign issues and client interactions.
• Assess emerging technologies, industry shifts, and platform enhancements to sustain a leading position in paid search.

Qualifications

• Over 5 years in PPC campaign management, including at least 2 years in senior or leadership positions.
• Track record of handling ad budgets from $600k to $1M+ with proven high ROI.
• Proficiency in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads.
• Advanced understanding of paid search tactics, keyword analysis, and conversion optimization.
• Strong skills in data interpretation and clear communication to diverse audiences.
• Outstanding abilities in communication, team leadership, and project coordination.
• Preference for agency background or experience serving legal clients.

Benefits And Growth

• $90,000 annual salary
• Remote work from home
• Unlimited paid time off
• $100 monthly wellness reimbursement
• 401(k) plan with 3% employer match
• Full employer coverage for health insurance