Performance Marketer at Rescale, Remote in United States

Own and integrate creative strategy, media buying, and CRO into a unified performance system that drives profitable growth for multiple scaling e-commerce brands.

Key Responsibilities

• Lead creative strategy by translating media performance data into briefs, testing roadmaps, and direction that aligns with actual conversion results.
• Guide media buying strategy on campaign structure, scaling, and budget allocation across Meta, Google, TikTok, and other channels while diagnosing cross-funnel issues.
• Own full-funnel CRO including landing pages, advertorials, checkout flows, and testing of copy, layout, offers, and user experience.
• Build feedback loops and dashboards that connect creative, media, and CRO data into one continuous improvement engine.
• Lead and mentor specialists in creative, media buying, and CRO while staying hands-on with strategy and execution.

Qualifications

• 5+ years in performance marketing with at least 2 years in a leadership role.
• Extensive hands-on media buying experience managing $500K+/month ad spend.
• Strong CRO background with proven ability to optimize funnels and diagnose conversion leaks.
• Demonstrated success connecting data across channels to build unified marketing strategies.
• Experience leading teams of media buyers, creative strategists, and CRO specialists.
• Track record scaling DTC or e-commerce brands from 7- to 8-figures or beyond.
• Background in paid social and additional channels such as Google, Pinterest, or native advertising.
• Strong analytical skills with ability to translate complex data into actionable insights.
• Experience with advertorial funnels and direct response marketing preferred.

Education

Unspecified

Benefits And Growth

• Monthly salary of $5,000 - $8,000 plus profit share tied to marketing performance.
• Remote-first environment with direct access to founders on growth strategy.
• Opportunity to lead a lean team of specialists while remaining hands-on.
• Build the performance marketing engine for a portfolio of scaling brands.