Marketing Campaign Manager at Opus 2, Kansas City, United States

The Marketing Campaign Manager oversees the planning, management, and implementation of comprehensive marketing programs to boost revenue growth, partnering with marketing, sales, operations, product, and client success teams in a North American SaaS context.

Key Responsibilities

• Increase lead and sales-qualified opportunity generation via an integrated marketing strategy for the North American software sector.
• Direct and implement an outbound marketing approach to enhance performance and meet objectives using diverse tactics.
• Spearhead account-based marketing efforts for comprehensive target account engagement in alignment with sales.
• Partner with content and design teams to create compelling materials tailored to the audience.
• Guide the team in organizing and timing multifaceted campaigns, including trade shows, roundtables, webinars, email, social media, conferences, digital advertising, and content.
• Apply marketing tactics to hasten the progression of pipeline opportunities into customer conversions.
• Serve as the company representative in interactions with industry organizations, associations, and interest groups.
• Track and analyze marketing initiatives to assess their impact and optimize results.

Qualifications

• Prior experience directing client acquisition efforts within SaaS environments.
• Proficiency in formulating and implementing marketing strategies and campaigns.
• Demonstrated success in delivering ROI via refinement of extensive marketing programs.
• Robust project management capabilities for handling multiple priorities effectively.
• Superior written and verbal communication in both in-person and remote settings.
• Bachelor’s degree in marketing, business, or a comparable discipline, or relevant professional background.

Education

Bachelor’s Degree

Benefits And Growth

• 401k contributions
• 21 days of annual leave, flexible working arrangements, and additional holiday based on tenure
• Loyalty Share Scheme
• Healthcare, dental, and vision insurance
• Life, short-term, and long-term disability coverage
• Access to Calm and mindfulness sessions
• One paid day off for charity volunteering
• Modern and accessible office facilities