Manager, Digital Optimization at Facilities Management Express, Columbus, United States

Lead efforts to enhance FMX’s digital marketing performance by directing SEO/GEO strategies, conversion rate optimization, and analytics programs, while managing a developing team to boost traffic, conversions, and scalable growth.

Key Responsibilities

• Develop and implement FMX’s SEO approach, covering keyword analysis, on-page enhancements, technical aspects, and ongoing adjustments
• Guide, coach, and develop a team focused on digital optimization
• Track search rankings, visitor volumes, and search engine results to refine tactics continuously
• Explore and adapt to new AI search methods, including generative engines, optimized outputs, and zero-click scenarios
• Direct conversion optimization across critical site paths like demo signups, content offers, and product sections
• Plan and execute A/B experiments to elevate conversion efficiency
• Deploy personalized and adaptive content features
• Examine user interactions via heatmaps, session replays, funnel reviews, and usability evaluations to spot obstacles
• Collaborate with design and engineering teams to apply and refine enhancements, promoting data-informed design choices
• Create reporting dashboards for site and campaign metrics
• Evaluate marketing campaign and channel effectiveness to guide improvements
• Establish and monitor key performance indicators throughout the user funnel from acquisition to revenue generation
• Utilize tools like Google Tag Manager for tracking setup, event monitoring, integrations, and system connectivity
• Maintain data reliability, uniformity, and accurate attribution across platforms

Qualifications

• 4–7+ years in digital marketing, growth, or optimization positions
• 1–3+ years managing teams
• Robust expertise in SEO and/or CRO within B2B SaaS settings
• Excellent communication and presentation abilities
• Competence in analytics platforms such as GA4, Looker Studio, and Microsoft Clarity
• Practical knowledge of Google Tag Manager or equivalents
• Analytical aptitude to convert data into practical recommendations
• Familiarity with A/B testing platforms and experiment methodologies
• Experience in UX or collaborating with content, design, and development professionals
• Advanced data systems or warehouse setup (e.g., BigQuery, databases) preferred
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce) experience preferred
• Basic front-end coding (JavaScript, HTML/CSS) for tracking, integrations, SEO, tests, and personalization preferred
• Optimization for AI search and novel discovery channels preferred

Benefits And Growth

• Substantial influence on product direction and company trajectory
• Comprehensive company-covered health, dental, and vision coverage
• Remote-first work policy with optional office access and annual company gathering
• Office amenities including complimentary snacks, drinks, and beer tap when visiting
• Home office support up to $500 for setup plus $60 monthly internet allowance; provided laptop and headset
• Ample paid time off and unplanned time off options
• Adaptable work hours to accommodate personal needs while meeting goals
• Supportive, transparent team environment emphasizing collaboration and balance
• Base salary eligible for performance bonus, targeting $115,000–$125,000
• 401(k) retirement plan and full insurance benefits including disability and life coverage