Demand Generation Manager at Quantexa, London, United Kingdom

Seeking a results-focused Demand Generation Manager to spearhead multi-channel marketing initiatives that build robust sales pipelines and accelerate revenue in a B2B technology setting, emphasizing paid advertising, account-based marketing, and event support.

Key Responsibilities

• Oversee ABM campaign implementation, optimization, and reporting using platforms like DemandBase, Influ2, and Madison Logic for targeted 1:1 and 1:few efforts, delivering performance insights to stakeholders.
• Develop and execute paid advertising strategies on LinkedIn, Google Ads, and Bing to boost conversions, MQLs, and pipeline, including A/B testing, audience targeting, and collaboration on creatives and landing pages.
• Manage third-party media acquisitions such as content syndication and webinars, evaluating lead quality and ROI while exploring novel engagement methods.
• Create and optimize evergreen email nurture programs in sync with ABM, partnering with content and operations teams to advance prospects through the sales funnel and report on program impacts.
• Promote webinars, events, and field activities via digital channels, working with marketing and events teams to craft integrated plans and refine tactics based on data-driven decisions.
• Maintain accurate UTM tracking, lead routing, and attribution; conduct weekly data analysis for optimizations; update dashboards on pipeline metrics, CPL, and ROI; and provide stakeholder reports with recommendations.

Qualifications

• Background in B2B demand generation or performance marketing, ideally in tech or SaaS sectors.
• Demonstrated proficiency in ABM execution and reporting with tools like DemandBase, 6sense, Madison Logic, or Influ2.
• Practical experience handling paid campaigns on LinkedIn, Google Ads, and Bing.
• Robust analytical capabilities to derive strategic insights from data.
• Knowledge of marketing automation and CRM tools, with HubSpot and Salesforce preferred.
• Strong interpersonal and communication abilities for cross-team collaboration.
• Proactive mindset and meticulous project management style.

Benefits And Growth

• Competitive salary and company bonus
• Private healthcare, life insurance, and income protection
• CycleScheme and TechScheme
• Free Calm app subscription for meditation and relaxation
• Pension scheme with 6% company contribution upon 3% employee input
• 25 days annual leave plus option to buy 5 more days and birthday off
• Ongoing personal development opportunities
• Access to WeWork office space and company-wide social events