Paid Media Manager at Antler, London, United Kingdom

Join ATR House of Brands to lead paid media strategies for a portfolio of global travel brands including Antler, Nere, and Paravel, focusing on digital channels like Google, TikTok, and Meta to boost awareness, reach, and revenue across key markets.

Key Responsibilities

• Manage and optimize agency partnerships for maximum impact and scalability.
• Build strategic relationships with paid media agencies, ensuring alignment on goals and accountability for results.
• Oversee campaign execution, optimization, and automation using platform and AI tools to drive efficiencies and growth.
• Develop and manage the testing roadmap, including A/B and multivariate tests on creatives, audiences, and bidding.
• Conduct regular governance, admin, and reporting through weekly calls, monthly reviews, and quarterly business reviews.
• Monitor performance marketing trends, tools, and technologies to identify new opportunities.
• Own the paid media calendar and roadmap, aligning with trading moments and brand priorities.
• Coordinate creatives between agencies and internal teams, managing briefs and workflows for on-brand, optimized assets.
• Maintain relationships with platform partners like Meta, Google, and TikTok to access new features and performance boosts.
• Support affiliate channel management and optimization in key markets.
• Analyze performance data using metrics like ROI, CPA, and ROAS to identify trends and opportunities.
• Create insight-led reports and dashboards for stakeholders, including forward-looking recommendations.
• Interpret Media Mix Modelling outputs to optimize cross-channel strategies and budget allocation.

Qualifications

• Significant experience managing end-to-end PPC and paid social campaigns, with B2C retail as an advantage.
• Analytical mindset with a data-focused approach to derive actionable insights.
• Strong commercial awareness of how paid media supports business growth.
• Effective collaboration across marketing disciplines and stakeholders.
• Clear communication skills to simplify complex data for decision-making.
• Proven budget management for large-scale paid media investments.

Benefits And Growth

• 33 days annual leave including Bank Holidays.
• Hybrid work model with office days on Monday, Tuesday, and Thursday.
• Health cash plan via Medicash.
• Pension scheme with advice, life insurance, and discretionary bonus.
• Enhanced family leave for primary and secondary carers.
• Antler allowance and discounts, Charlie HR perks and cashback, local discounts through property management.