Growth & Performance Lead at Workana, Remote in Mexico

Senior performance marketer running all paid acquisition for Workana as an individual contributor, owning strategy, spend, and optimization for Marketplace, Education, and Inbound B2B acquisition funnels under direct CEO oversight in an AI-native environment.

Key Responsibilities

• Own and execute paid media strategy across Google Ads, Meta, LinkedIn and additional profitable channels
• Optimize Marketplace, Education, and Inbound B2B acquisition funnels including landing pages and on-site CRO
• Deliver client acquisition at payback under 6 months, Education ROAS targets, and Inbound B2B CPSQL goals
• Allocate and manage channel budgets with authority to scale profitable spend without upper limits
• Rapidly test, iterate, and kill underperforming initiatives while maintaining full end-to-end funnel accountability

Qualifications

• Proven track record personally owning paid budgets and improving acquisition metrics (payback, ROAS, CAC, CPSQL)
• Strong command of ad platforms and spreadsheets plus full-funnel reasoning
• Focus on unit economics over vanity metrics
• AI-first workflow for creative, analysis, copy, reporting, and landing page production
• Accountability for revenue and profit outcomes over activity volume

Education

Bachelor’s Degree

Benefits And Growth

• Full-time individual contributor role
• 100% remote work
• Competitive compensation in USD
• High flexibility and autonomy
• Direct participation in strategic decisions
• Professional growth in internationally expanding company