Paid Media Specialist (Remote) at Horizon Outdoor Hospitality, Remote in United States

Horizon Outdoor Hospitality is hiring a Paid Media Specialist for a 4-month remote contract to handle performance marketing for RV resorts and outdoor properties, emphasizing Google Ads optimization and Meta support to boost bookings and ad efficiency.

Key Responsibilities

• Oversee and enhance Google Ads campaigns including search, display, remarketing, and Performance Max to increase bookings and performance.
• Refine campaign elements like budgets, bidding, and targeting using performance data.
• Spot efficiency gains and expand successful campaigns.
• Manage Meta campaigns on Facebook and Instagram, covering audience selection, creative experiments, and retargeting.
• Coordinate campaigns with demand patterns, seasonal factors, and occupancy targets.
• Track and evaluate performance via Google Ads, Meta, and GA4.
• Convert data into insights and practical adjustments.
• Monitor conversions and metrics to enhance efficiency.
• Aid in reporting and share updates with teams.
• Work with internal groups to match messaging, promotions, and creatives to objectives.
• Support campaign launches for promotions, events, and occupancy requirements.
• Verify that landing pages and site experiences aid conversions.
• Help with website modifications for campaigns, promotions, and optimization.
• Contribute to content like blog posts or SEO enhancements.
• Participate in wider marketing efforts to drive traffic, engagement, and reservations.

Qualifications

• 2–4+ years managing Google Ads, emphasizing search and conversion-focused campaigns.
• Proficiency in creating and deploying campaigns, including setup, organization, and continuous refinement.
• Expertise in conversion tracking implementation, verification, and issue resolution using Google Ads, Google Tag Manager, and GA4.
• Practical use of Google Tag Manager for tags, events, pixels, and tracking management.
• Skill in campaign optimization targeting conversions, CPA, and ROAS.
• Solid understanding of Meta Ads on Facebook and Instagram, including targeting and management.
• Strong analytics abilities to analyze data and apply optimizations.
• Keen attention to detail and capacity to handle multiple campaigns concurrently.

Education

High School or equivalent

Benefits And Growth

• 4-month contract at $5,500 per month.
• Emphasis on paid media execution and optimization.
• Immediate start date.
• Fully remote position requiring reliable internet and dedicated workspace.