Marketing Specialist at Freelance Latin America, Remote in Mexico

Seeking a creative and analytical Marketing Specialist to support market research, campaign development, CRM management, email marketing, LinkedIn outreach, and performance analysis across digital and traditional channels in a remote team environment.

Key Responsibilities

• Conduct market research to identify consumer needs, habits, trends, and new branding opportunities
• Develop and implement marketing campaigns across digital and traditional channels
• Prepare email marketing plans for targeted audiences
• Plan and support LinkedIn campaigns targeting specific B2B groups
• Import, organize, and tag contacts and lists in the CRM
• Collaborate with sales to strengthen marketing strategies
• Analyze marketing data and measure campaign performance
• Manage marketing budgets and support production of marketing materials
• Stay current with marketing tools, technologies, SEO practices, and social media strategies
• Prepare task outlines, test new approaches, and adjust strategies as required

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5 years of marketing experience with comprehensive campaign management
• Strong analytical skills and experience with metrics and data tools
• Proficiency in digital marketing, SEO, and social media strategy
• Experience with CRM contact organization, tagging, and list management
• Excellent written and verbal communication skills
• Strong cross-departmental collaboration skills
• Creative mindset for identifying branding and campaign opportunities
• Open-minded, curious, and willing to learn new tools
• Comfortable in fluid environments with iterative testing and autonomous work

Benefits And Growth

• Fully remote work environment
• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Training and onboarding support
• Exposure to international teams
• Modern tools and professional processes
• Supportive and collaborative work culture
• Opportunities for skill development and career growth