Marketing Systems & Paid Media Specialist (GoHighLevel) at Lago, Remote in Mexico

This position involves technical management and optimization of CRM automations using GoHighLevel, along with handling paid advertising campaigns on platforms like Meta and Google Ads, and refining funnel structures for enhanced performance in a remote, part-time contractor role focused on execution rather than creation or reporting.

Key Responsibilities

• Develop and sustain sophisticated workflows and tag systems in GoHighLevel
• Establish lead scoring mechanisms, pipelines, and opportunity stages with precise UTM and event tracking
• Oversee paid advertising efforts on Meta Ads and Google Ads, organizing campaigns by funnel phases such as cold, warm, and hot
• Conduct systematic A/B tests and refine campaigns to lower cost per lead and boost conversion efficiency
• Detect funnel constraints, apply targeted enhancements, and pursue ongoing performance upgrades
• In the trial period, perform audits of GoHighLevel setups and active ad campaigns, pinpoint 3-5 improvement areas, execute one key change, and deliver a presentation on findings and strategies

Qualifications

• At least two years of hands-on expertise in CRM automation, paid advertising oversight, and funnel refinement
• Familiarity with GoHighLevel or equivalent CRM platforms
• Proficiency in operating Meta Ads and Google Ads
• Expert-level skills in GoHighLevel for intricate automation setups
• Deep understanding of attribution and tracking methodologies
• Demonstrated achievements in decreasing cost per lead and elevating conversion rates
• Background in designing multi-phase paid funnels
• Experience in performance marketing within an agency environment
• Robust analytical mindset and capacity for independent work

Benefits And Growth

• Fixed monthly compensation of up to $1,200 USD for up to 20 hours weekly as a part-time contractor
• One-week paid trial at $300 USD, including up to 20 hours for initial assessments and optimizations
• Fully remote work arrangement supporting a global team and work-life balance
• Opportunities for professional development and role evolution within the organization
• Engaging, data-centric culture emphasizing innovation in a dynamic market