Marketing Coordinator at Valsoft Corporation, Remote in United States

A hands-on marketing coordinator is needed to establish and grow an in-house marketing function, focusing on campaign execution, CRM optimization, content development, and demand generation in a B2B/B2G setting.

Key Responsibilities

• Build and execute digital marketing campaigns via HubSpot, LinkedIn, and Google Ads.
• Develop and optimize CRM sequences, email campaigns, and marketing workflows.
• Support lead generation and brand visibility initiatives.
• Create marketing collateral such as product literature, case studies, social content, and event materials.
• Partner with sales leadership to align marketing messaging with customer needs.
• Prepare materials for trade shows, events, and customer initiatives.
• Conduct HubSpot audits and optimize CRM data and campaign performance.
• Track campaign results and produce marketing performance reports.
• Identify new marketing opportunities and recommend channel and campaign improvements.

Qualifications

• 2–4 years of marketing experience, ideally in B2B or B2G environments.
• Hands-on HubSpot experience including CRM management, sequences, and campaign execution.
• Strong organizational, project management, and marketing execution skills.
• Ability to work independently as the primary marketing resource.
• Preferred: experience marketing to government, public safety, or mission-critical industries.
• Preferred: familiarity with Google Ads, LinkedIn Campaign Manager, and digital advertising platforms.
• Preferred: experience developing content, case studies, and event/trade show materials.

Benefits And Growth

• Salary range $50,000–$65,000 USD per year.
• High ownership in building the internal marketing function.
• Strong autonomy with direct responsibility for execution and campaigns.
• Dynamic environment in a growing specialized software company with cross-functional collaboration.