Paid Media Buyer at Lago, Remote in Mexico

Remote paid media specialist managing and optimizing Facebook, Google, and multi-platform ad campaigns with a focus on performance, creative collaboration, and measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
• Develop data-backed ad strategies aligned with marketing goals and target KPIs.
• Manage ad budgets, monitor campaign performance, and make real-time adjustments.
• Collaborate with the creative team to produce visuals and video ads using Canva or Adobe Suite.
• Conduct A/B testing on ad creatives, targeting, and copy variations.
• Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
• Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
• Coordinate all campaign management with Account Managers.

Qualifications

• 3+ years of proven experience in Facebook and Google Ads campaign management (Meta, YouTube, Search, Display, Performance Max, etc.).
• Strong understanding of omnichannel marketing and cross-platform ad strategies.
• Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools.
• Experience creating and editing ad creatives (video, graphics, copywriting).
• Analytical mindset with strong attention to detail and data interpretation.
• Excellent communication and collaboration skills.
• Agency experience is a plus.

Benefits And Growth

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.