Creative Marketing Manager for Avec Amour Lingerie at KAMI Workforce, Remote in Australia

Oversee the creation and refinement of an AI-supported system for testing and scaling creative assets in Meta ads for a premium global lingerie brand, emphasizing data-informed strategies to drive marketing performance.

Key Responsibilities

• Manage comprehensive creative testing and scaling within Meta Ads Manager, including weekly high-volume campaign launches, AI-assisted variation generation and iteration, performance metric analysis (such as CTR, hook rate, thumb stop ratio, CPA, ROAS), elimination of low performers, and proactive creative refreshes to prevent fatigue
• Develop and maintain a pipeline for user-generated content (UGC) and creators by sourcing talent, crafting targeted performance-oriented briefs, overseeing delivery timelines, and ensuring a consistent supply of new ad materials
• Conduct weekly performance analyses to provide insightful reports, detect trends in effective hooks, formats, and messaging, translate data into strategic creative guidance, and collaborate closely with the Founder to support overall growth objectives

Qualifications

• 3–5 years of digital marketing experience with a strong desire for complete ownership of initiatives
• High proficiency in navigating Meta Ads Manager
• Ease with AI tools for boosting creative production efficiency and velocity
• Intense focus on experimentation, refinement, and results measurement
• Quick decision-making skills, including the ability to swiftly discontinue ineffective campaigns
• Not suited for those primarily in social media management or seeking prescriptive testing directives
• Essential tools: Meta Ads Manager, Instagram and Facebook ad platforms, CapCut or equivalent video editors, Later or similar schedulers
• Preferred AI and performance tools: Creative generators like Nano Banana, Sora, Pippit; Ad testing and iteration software
• Additional assets: Experience with Klaviyo, Motion/Atria, Adobe Photoshop

Education

Bachelor’s Degree

Benefits And Growth

• Full-time remote position
• Requirement for some time zone overlap with Melbourne (AEST) for weekly meetings
• Direct reporting to the Founder