Performance Marketing Manager at Booksy, Remote in United States

As a Performance Marketing Manager in the Global Marketing team, you will drive customer acquisition for Booksy’s B2B and B2C segments by combining data analysis with innovative campaign strategies to enhance multichannel efforts and support product-led expansion.

Key Responsibilities

• Manage paid acquisition efforts across SEM, paid social platforms including TikTok, Meta, Pinterest, and Reddit, plus additional digital channels.
• Develop and oversee a quarterly roadmap focusing on initiatives such as audience targeting, creative enhancements, and exploration of new channels.
• Track essential metrics like customer acquisition cost, lifetime value, conversion rates, and click-through rates for various channels and campaigns.
• Handle performance reporting, budget pacing, and forecasting to promote efficient, scalable growth while uncovering actionable insights and patterns.
• Partner with Web, Creative, Brand, and Product Marketing teams to refine ad briefs, copy, visuals, and landing pages for optimal acquisition results.

Qualifications

• 3-5 years in growth, performance, or paid acquisition marketing, with proven proficiency in SEM and paid social advertising.
• Proficiency with analytics and data tools including Looker, AppsFlyer, SQL, and Excel.
• Knowledge of CRM platforms such as HubSpot or Salesforce.
• Keen intuition for effective landing pages and ad copy, emphasizing rigorous, hypothesis-driven testing.
• Meticulous attention to detail and systematic methods in testing, data analysis, and quality assurance.
• Background in fast-scaling B2B SaaS or startup environments preferred.
• Resourceful, proactive, and independent approach to tackling strategic and operational challenges.
• Resilience in dynamic, high-stakes settings, maintaining composure and focus amid shifting priorities.

Benefits And Growth

• Competitive salary range of $75,000 - $103,000.
• Remote-first work model with $50 monthly reimbursement for home phone and internet.
• Full health, dental, and vision insurance through UnitedHealthcare.
• Employer-paid short-term and long-term disability, plus basic life insurance at 1x salary.
• Flexible spending account or health savings account options, with Booksy contributing $1,000 for individuals or $2,000 for employee-plus.
• Optional accident, hospital, and critical illness coverage.
• 401(k) plan with 50% match up to 8% of contributions, vested over 3 years.
• Unlimited PTO for exempt employees with manager approval, or 160 hours annually for non-exempt (non-accruing).
• 12 paid holidays per year.
• 12 weeks paid parental leave.
• Employee Assistance Program.
• Voluntary pet insurance via Fetch.
• Financial wellness resources from SoFi and Ladder.
• Employee discounts through Perkspot.
• $50 monthly Booksy credit for app services.