Paid Search Marketing Manager at LawnStarter, Remote in United States

The Paid Search Marketing Manager role involves directing paid search initiatives and operations for a portfolio of lawn care brands, handling substantial advertising budgets as an individual contributor to drive customer acquisition through Google Ads and Bing.

Key Responsibilities

• Develop and implement strategies for Responsive Search Ads and Dynamic Search Ads on core mowing services using Google and Bing, including creative testing, feed optimization, campaign setup, and bidding adjustments
• Manage and refine Performance Max, AI Search Max, and Demand Gen campaigns in integration with primary search efforts, determining optimal funnel placements and interactions
• Establish and oversee target CPA, target ROAS, and portfolio bidding approaches across various brands and campaign formats, ensuring consistency with objectives and funnel phases
• Maintain attribution and conversion tracking systems, including event setup, implementation verification, and quality assurance to support reliable data for automated bidding
• Optimize landing pages and monitor the end-to-end customer journey from ad exposure to service fulfillment, pinpointing and resolving conversion funnel inefficiencies
• Formulate strategies for campaigns across LawnStarter, Lawn Love, and Home Gnome brands to ensure distinct positioning and avoid market overlap cannibalization
• Allocate budgets effectively among brands, regions, and campaign categories to enhance overall return on ad spend
• Design and execute a testing agenda for bidding methods, ad variations, landing pages, and audience targeting
• Produce reporting dashboards, extract actionable insights, and convert data analysis into strategic recommendations

Qualifications

• Proficient in leveraging AI tools for tasks such as ad copy creation, keyword analysis, scripting, and report automation, with active experimentation in AI-driven bidding and creative features
• Skilled in data analysis within platforms like Google Ads, Excel, and visualization tools, identifying trends and basing decisions on empirical evidence rather than guesswork
• Capable of systems-level thinking to optimize campaign interdependencies, scalable account architectures, and robust operational processes amid increasing complexity
• Adaptable to working with incomplete information, balancing deeper analysis with prompt experimentation and decision-making
• Effective in communicating technical concepts clearly to non-experts through reports, risk alerts, and persuasive recommendations
• Expert in conversion tracking mechanics, including event configuration, tag oversight, attribution frameworks, implementation auditing, and data validation to prevent bidding errors
• Action-oriented, prioritizing rapid testing, measurement, and iteration over prolonged discussions or approvals

Education

Unspecified

Benefits And Growth

• Competitive base salary ranging from $105,000 to $135,000 based on relevant experience
• Comprehensive healthcare coverage including medical, dental, and vision plans
• Fully remote work arrangement allowing flexibility from any US location, with requirements for focused analysis periods and timezone adaptability
• Unlimited paid time off policy emphasizing outcomes over tracked hours