Creative Strategist, Performance Marketing at Hyprwork, Remote in Mexico

Creative Strategist, Performance Marketing is a pivotal hands-on position shaping the creative strategy for direct-response advertising in a rapidly expanding direct-to-consumer health and wellness firm, emphasizing performance across diverse paid channels.

Key Responsibilities

• Develop creative strategies and angles for product funnels across paid channels, prioritizing direct-response outcomes.
• Conduct research on customer insights, competitors, and trends to create innovative angles and maintain an angle library.
• Design and implement A/B testing plans for creative elements, documenting results to foster team knowledge.
• Analyze key performance indicators like ROAS, CTR, and conversion rates to diagnose issues and inform creative iterations.
• Partner with media buyers and creative teams to align strategies with scaling and budget needs.
• Craft detailed briefs and deliver precise feedback to ensure high-quality, aligned creative production.
• Monitor platform trends and intelligence to adapt strategies for optimal channel performance.

Qualifications

• At least 4 years in creative strategy, performance marketing, or direct-response advertising in DTC or ecommerce settings.
• Demonstrated success in developing high-converting video ads, UGC, advertorials, and direct-response content for Meta, TikTok, YouTube, and ideally Native platforms.
• Profound knowledge of sales psychology, persuasive copywriting, and buyer personas, with ability to dissect ad mechanics.
• Proficiency in interpreting KPIs such as ROAS, CTR, CPA, Hook Rate, and managing A/B testing frameworks.
• Strong skills in briefing, feedback, and cross-functional collaboration in fast-paced environments.
• Analytical mindset focused on conversion-driven decisions, with adaptability to imperfect data and trends.
• Preferably, experience with AdBattery, Native platforms, health verticals, copywriting frameworks, attribution tools, creative playbooks, or AI creative tools.

Benefits And Growth

• Fully remote role with substantial ownership of creative strategy impacting customer acquisition.
• Opportunity to operate at the nexus of data and creativity in a high-growth DTC environment.
• Competitive compensation, involvement in an expanding brand portfolio, and a collaborative, data-centric culture.
• Emphasis on speed, transparency, and ongoing development, with role evolution alongside company scaling.