Bilingual SEO Specialist at CSN Collision, Remote in Canada

The Bilingual SEO Specialist will develop and refine search engine strategies to enhance organic visibility and traffic for CSN Collision’s online platforms, emphasizing technical audits, on-page enhancements, local optimization, and multilingual content across Canadian, U.S., and Italian markets, while partnering with marketing and cross-functional groups to foster business expansion.

Key Responsibilities

• Perform keyword research, competitor evaluations, and trend assessments for various regions including Canada, Quebec, U.S., and Italy.
• Apply SEO best practices to optimize the main website and shop microsites, covering metadata, internal links, structured content, and technical improvements.
• Create and deploy on-page content plans customized for local audiences, incorporating French-language adjustments for Quebec.
• Lead technical SEO efforts like site audits, enhancing crawlability, indexing, and site speed.
• Oversee off-page SEO activities such as link building and securing backlinks.
• Manage and refine local directory listings, like Google Business Profiles, to boost local search rankings.
• Track SEO metrics, analyze results, and deliver reports with strategic recommendations.
• Partner with teams on site updates, landing page improvements, and adherence to SEO standards.
• Maintain SEO alignment across markets by tailoring approaches to regional preferences and languages.
• Assist in SEM efforts, including Google Ads management for Canadian shops.
• Support marketing campaigns and projects.
• Update the intranet homepage and Marketing SharePoint site.
• Aid in internal and external communications, such as email initiatives.
• Help organize regional meetings and corporate events.
• Propose enhancements to marketing and communication workflows.

Qualifications

• Bilingual proficiency in English and French.
• 4–6 years in marketing roles, including 2–3 years focused on SEO.
• Demonstrated success in elevating organic search via technical, on-page, and off-page tactics.
• Expertise with tools like SEMrush, Ahrefs, Google Search Console, and Google Analytics.
• Skills in refining website content and architecture for search engines and user experience.
• Background in local SEO and optimizing multi-site businesses.
• Familiarity with AI applications.
• Competence in Microsoft Office suite (Word, Excel, PowerPoint, Outlook).
• Strong verbal and written communication; professional and team-oriented.
• Independent decision-making with input-seeking when needed.
• Effective organization and time management for handling multiple tasks and deadlines.
• High accountability in fulfilling duties.
• Collaborative engagement with varied teams and stakeholders.
• Analytical problem-solving with proactive issue resolution.
• Agency experience preferred.
• Multi-language or international SEO knowledge, especially French and Italian markets.
• Landing page development and optimization experience.
• CMS platform familiarity, including WordPress and SharePoint.
• Automotive or collision repair sector background.

Benefits And Growth

• Competitive salary.
• Company laptop.
• Health benefits.
• RRSP matching.
• Bonus program.
• Paid time off.