Paid Social Specialist | Remote | LATAM Only | 88131 at Remote Talent LATAM, Remote in Mexico

Seeking a data-driven Paid Social Specialist to manage day-to-day execution of high-budget campaigns across Meta and TikTok for a portfolio of mid-market accounts at a performance-focused digital agency.

Key Responsibilities

• Build and execute full-funnel paid social strategies on Meta and TikTok focused on acquisition and conversion.
• Own daily management of campaigns with $80K+ monthly spend including prospecting, retargeting, and automated initiatives.
• Develop audience segmentation, lookalikes, and targeting while collaborating with creative teams on testing and iteration.
• Design structured creative tests to improve CTR, CVR, and CPA and feed winning insights back to production.
• Monitor performance, generate reports, and deliver actionable insights to optimize efficiency and scale.
• Allocate and optimize budgets across platforms to maximize ROAS and conversion volume.
• Ensure robust tracking via Meta and TikTok pixels and partner on attribution and measurement.
• Stay current on platform updates and expand into Pinterest and Reddit when they unlock growth.

Qualifications

• 2+ years managing paid social campaigns on Meta and TikTok in agency or high-growth environments.
• Proven experience handling $80K+ monthly paid social budgets.
• Strong track record improving CPA, ROAS, CPL, and CAC metrics.
• Expertise in Meta Ads Manager and TikTok Ads Manager structures, audiences, and bidding strategies.
• Experience with conversion tracking, server-side events, and analytics tools such as GA4.
• Strong creative instincts and ability to partner with creative teams on testing social-native assets.
• Analytical mindset with capacity to translate data into actionable recommendations.
• High attention to detail and ability to manage multiple campaigns concurrently.
• Excellent communication and collaboration skills.
• Pinterest and Reddit advertising experience is a plus.

Benefits And Growth

• Salary starting at $3,000+ USD per month depending on experience.
• Direct independent contractor relationship.
• Unlimited PTO for work-life balance.
• Paid company-wide break from December 24 to January 2.