Digital Marketing Manager - REMOTE - AP008 at Pearl, Remote in Mexico

Lead and implement digital marketing initiatives to increase brand visibility, attract customers, and accelerate revenue expansion. Combine strategic planning with practical implementation in paid advertising, email campaigns, content promotion, data analysis, and conversion funnel enhancements, while testing and scaling efforts in dynamic settings.

Key Responsibilities

• Manage and refine paid advertising efforts on platforms like Google Ads, Meta, and TikTok, including targeting, segmentation, and KPI monitoring such as ROAS, CPA, and CTR
• Develop and oversee multi-channel marketing strategies and campaigns aligned with business goals, coordinating assets, timelines, and testing of new approaches
• Execute and optimize email campaigns, newsletters, and automated sequences for customer acquisition, retention, and engagement, including segmentation, personalization, and A/B testing
• Analyze performance data across channels using analytics tools, build reports and dashboards, and derive insights to optimize funnels, attribution, and resource allocation
• Supervise content distribution and social media activities, ensuring brand alignment, managing calendars, and tracking engagement to refine strategies
• Maintain marketing operations, tools, and workflows, including documentation of processes and integration of AI for efficiency improvements

Qualifications

• 1-3+ years in digital, performance, or growth marketing with proven paid media management and results
• Strong knowledge of customer funnels, attribution models, and optimization techniques across digital channels including paid, email, and analytics
• Analytical mindset with proficiency in data interpretation and decision-making
• Excellent English communication and ability to operate independently in remote settings
• Preferred: Experience in e-commerce, DTC, or marketplace marketing; influencer partnerships; SEO or CRO basics; agency or team management; international campaigns
• Required tools: Google Ads, Meta Ads Manager, Google Analytics GA4, email platforms like Klaviyo or Mailchimp, Google Sheets or Excel
• Preferred tools: TikTok Ads, other social ad platforms, automation like Zapier, SEO tools like SEMrush, social schedulers like Hootsuite, e-commerce platforms like Shopify, AI tools like ChatGPT

Benefits And Growth

• Competitive salary based on experience and expertise
• Fully remote work arrangement from any location
• Generous paid time off per company policy
• Direct access to mentorship from global industry experts
• Ongoing learning and development resources
• Opportunities for networking with international teams
• Health coverage via HMO after 3 months for Philippines-based full-time employees