Aperture seeks a Creative Strategist to develop, direct, and expand the performance creative capabilities, integrating data insights, platform trends, user behavior, and AI tools to produce scalable ad strategies that boost growth across social channels.
Key Responsibilities
- Develop creative strategies by converting customer insights and performance data into testable concepts and translating product positions into engaging social formats.
- Craft platform-optimized copy and messaging using authentic user language to build relevance, urgency, and conviction.
- Design and execute structured creative testing with defined hypotheses, collaborating with performance teams to analyze results and scale successful elements.
- Establish efficient systems for briefing, production, and iteration to maintain high creative output without hindering growth.
- Leverage AI for accelerating research, idea generation, and workflow improvements, while continuously evaluating new tools.
- Collaborate with creators and teams to transform strategies into effective content, identifying scalable formats and preventing burnout through iteration.
- Align creative efforts with growth objectives, integrating with funnel elements like landing pages and pricing to resolve performance issues.
Qualifications
- Demonstrated background in managing creators, UGC, or large-scale content processes.
- Established success in performance-oriented creative, paid social, or growth marketing.
- Regular integration of AI tools in research, ideation, or production workflows.
- Proficiency in applying performance data to guide creative choices.
- Preference for experience in apps, subscriptions, DTC, or results-focused settings.
- Proven ability to create concepts yielding tangible results beyond mere engagement.
- In-depth knowledge of short-form, platform-specific content on TikTok, Meta, Reels, and equivalents.
- Mindset: adaptable to any task, efficient yet methodical, detail-oriented, idea-flexible, user-curious, results-driven, data-informed, and comfortable in uncertain environments.
Education
Unspecified
Benefits And Growth
- Remote-first flexibility to work from any location in UK timezone, with team collaboration via sessions, retreats, events, and conferences; travel expenses covered.
- Engagement with fast-growing clients on impactful projects.
- Opportunities for conferences, industry events, and professional development sessions.
- Membership in a compact team offering significant ownership and rapid career advancement.