Demand Generation & Events Marketing Coordinator (Remote) at Applause, Remote in Mexico

Drive inbound pipeline and brand visibility by managing paid media campaigns on major platforms and supporting execution of an extensive events program in a fast-growing B2B SaaS environment.

Key Responsibilities

• Manage day-to-day paid campaigns on Google Ads, Meta, and LinkedIn including setup, targeting, budgeting, and creative rotation
• Monitor and optimize campaigns weekly to improve CAC, CPL, and ROAS while delivering weekly and monthly funnel performance reports
• Lead end-to-end planning and execution for smaller events and support senior staff on larger events, maintaining calendars, logistics, and documentation
• Coordinate pre-event promotions across email, social, and paid channels and manage post-event lead follow-up workflows in HubSpot
• Track event ROI metrics such as leads captured, meetings booked, and pipeline generated

Qualifications

• 2–3+ years of B2B SaaS or tech marketing experience
• Hands-on experience running paid campaigns on at least two of Google Ads, Meta Ads Manager, or LinkedIn Campaign Manager
• Familiarity with HubSpot CRM and Asana or comparable project management tools
• Strong organizational skills and attention to detail with ability to handle multiple campaigns and deadlines concurrently
• Ownership mindset and comfort working remotely with stable high-speed internet during 9:00 am–6:00 pm MST hours

Benefits And Growth

• 100% remote role with no office requirement
• Earned PTO and 20 official company holidays
• Positive, energetic culture with career growth opportunities at a fast-growing tech startup