Performance Marketing Specialist at Talentgrator, Remote in Spain

Drive B2B lead acquisition through multi-channel paid campaigns, optimizing performance across social, display, retargeting and funnel touchpoints.

Key Responsibilities

• Own and manage paid acquisition campaigns across key channels.
• Plan, launch, and optimize performance campaigns for B2B lead generation.
• Generate and scale qualified leads while improving lead quality, CPL, CAC and pipeline impact.
• Test new channels, audiences, creatives and campaign approaches.
• Collaborate with Product Marketing on messaging, offers and conversion funnels.
• Monitor and improve conversion performance across the funnel.
• Ensure correct tracking, attribution and reporting setup.
• Deliver regular performance insights and optimization recommendations.

Qualifications

• 1+ year in Performance Marketing / Paid Acquisition.
• Experience with B2B lead generation.
• Hands-on experience in paid social, retargeting and display campaigns.
• Proven track record managing multi-channel acquisition campaigns.
• Familiarity with landing pages and conversion funnels.
• Strong understanding of B2B lead generation and funnel logic.
• Ability to analyze campaign performance and optimize CPL/CAC.
• Experience with A/B testing and hypothesis-driven optimization.
• Understanding of attribution, tracking and conversion setup.
• Ability to improve landing page performance and conversion rates.
• Data-driven decision-making.
• Experience working cross-functionally with Product Marketing, Sales and Design.
• Proficiency with analytics and tracking tools.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary.
• Friendly and creative atmosphere.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.