Digital Media Planner - Strategist (CST) at Channel Factory, Remote in United States

Channel Factory is seeking a motivated Digital Media Planner-Strategist to lead RFP processes, craft targeted media plans using YouTube and emerging channels, and drive client success through data-informed strategies in a dynamic startup environment.

Key Responsibilities

• Manage RFP projects by coordinating with stakeholders on timelines and deliverables, while updating Salesforce records accurately
• Develop strategic digital media plans leveraging Channel Factory’s products to meet client performance objectives
• Create sample audience targeting lists tailored to brand goals
• Provide guidance and respond to inquiries from clients and sales teams on product details, specs, vendor integrations, and research
• Collaborate with account management for smooth handoffs from planning to execution phases
• Analyze product research, market trends, and past campaign data to enhance RFP proposals
• Partner with sales to identify and pursue new opportunities with inactive clients
• Contribute to sales collateral development, including case studies, RFIs, spec sheets, best practices, trends, and product updates
• Handle additional assigned tasks as needed

Qualifications

• 2-3 years in digital media agency, ad tech, or publisher sales roles, such as assistant planner or strategist, with solid grasp of media math and terms
• 1+ years of direct experience in planning or implementing video ads on platforms like YouTube via Google Ads, Facebook/Instagram, PMD, Programmatic, or DV360
• Bachelor’s degree
• Self-motivated initiator who works urgently and disciplined across time zones
• Highly organized problem-solver with a proactive mindset
• Collaborative team player able to manage relationships at all levels
• Proficient in Excel for calculations, pivot tables, and charts
• Adaptable learner in fast-evolving digital landscapes
• Enthusiastic about sales processes with potential interest in sales or account roles
• Strong communication and presentation abilities using PowerPoint, calls, and emails
• Upholds professionalism, integrity, and ethics; occasional travel required

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary plus performance bonus
• Comprehensive health coverage including medical, vision, dental, and life insurance
• Reimbursements for cell phone, WiFi, gym membership, and bill spending
• Flexible work-life balance emphasizing contributions