Seeking a data-driven Google Ads Manager to own paid search strategy, scale performance, and optimize acquisition costs across Search, Display, Shopping, and YouTube channels.
Key Responsibilities
- Develop, launch, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube channels.
- Perform keyword research, competitive analysis, and audience segmentation to uncover growth opportunities.
- Monitor daily spend and performance metrics to hit KPIs and ROAS targets.
- Run continuous A/B tests on ad copy, landing pages, and bidding strategies to increase conversion rates.
- Partner with creative teams to produce high-performing assets and messaging.
- Deliver weekly and monthly performance reports with insights to guide scaling.
- Track industry trends, algorithm updates, and new Google Ads features.
Qualifications
- 3+ years managing complex Google Ads accounts with substantial monthly budgets.
- Demonstrated success improving ROAS and lowering CPA across varied campaign types.
- Strong knowledge of Google Ads Auction, Quality Score optimization, and Merchant Center.
- Proficiency in Google Ads Editor, GA4, Google Tag Manager, Looker Studio, SEMrush or Ahrefs, and Supermetrics or similar tools.
- Strong analytical ability to interpret complex datasets and drive strategic decisions.
- Google Ads Certifications in Search, Display, and Measurement.
- Experience with script writing or automated bidding strategies.
- Familiarity with multi-channel attribution models and CRM platforms such as HubSpot or Salesforce.
- Background in high-growth startup or agency environments.
Benefits And Growth
- Fully remote work with international teams.
- Access to peer community of high-performing professionals.
- Ongoing placement support from Huzzle.
- Tailored compensation packages matched to candidate goals.