Manage and optimize paid campaigns on Google and Meta platforms to generate qualified traffic and conversions for a gig-worker platform.
Key Responsibilities
- Plan, launch, and manage paid campaigns on Google Ads and Meta
- Write ad copy and collaborate on creative assets with design
- Implement tracking setup including pixels, UTMs, and conversion events
- Monitor daily performance and optimize campaigns for CPC, CTR, ROAS, and CPA
- Conduct audience research and create targeted segments
- Run A/B tests on creatives, copy, and audiences
- Deliver weekly reports on spend, results, and optimization recommendations
Qualifications
- Hands-on experience with Google Ads or Meta Ads (personal or professional)
- Google Ads or Meta Blueprint certification is a plus
- Strong analytical and data-driven decision-making skills
- Understanding of tracking, attribution, and budget management focused on ROAS
Education
Vocational
Benefits And Growth
- $20–$30 hourly compensation
- Fully remote work arrangement
- Direct budget ownership with performance incentives
- Clear growth path to performance marketing lead
- Access to the NoGigiddy earning opportunity network