Global Digital Marketing Manager (Maternity Cover) at The HALO Trust, Remote in United Kingdom

Lead the planning, execution and optimisation of integrated digital marketing campaigns across paid media, email, and social to drive engagement, generate leads, and support HALO’s strategic and fundraising goals.

Key Responsibilities

• Design and deliver paid media campaigns that expand reach and increase awareness of HALO’s global impact.
• Manage and optimise Google Ad Grant and paid search activity to maximise performance and ROI.
• Implement advanced targeting, retargeting, and audience segmentation strategies.
• Monitor and optimise campaign performance through continuous testing, analysis, and budget management.
• Lead the delivery of the email marketing programme, advising on engaging, relevant content.
• Manage the overarching email calendar to ensure consistent, audience-led communications.
• Plan data selections, build campaign lists, and manage integrations in line with data protection best practice.
• Monitor email performance and drive continuous improvement across key metrics.
• Conduct A/B testing and performance analysis across all digital channels.
• Provide strategic insight and digital marketing expertise to communications and fundraising teams.
• Partner with fundraising teams to maximise income generation and engagement.
• Identify and implement improvements in tracking, data collection, and behavioural analysis.
• Maintain reporting frameworks to deliver clear, actionable performance insights.
• Stay up to date with digital marketing and fundraising trends and identify opportunities to test and innovate.

Qualifications

• Strong expertise in paid advertising and email marketing.
• Experience delivering integrated, multichannel digital campaigns.
• Excellent knowledge of digital media buying, especially Google Ads, Meta platforms, and LinkedIn.
• Hands-on experience with email marketing platforms (Dotdigital experience an advantage).
• Strong copywriting skills for varied audiences.
• Proven experience using digital marketing within a CRM-driven environment, ideally in the charity sector.
• Track record of improving digital marketing performance and delivering measurable results.
• Strong understanding of supporter journeys and digital best practice.
• Solid grounding in digital content principles, including writing for web, accessibility, UX, and email design.
• Experience using analytics tools such as Google Analytics and Search Console.
• Good understanding of GDPR implications for digital marketing.

Benefits And Growth

• 25 days’ annual leave plus 8 statutory holidays
• Non-contributory life assurance
• Private medical insurance
• Pension contributions matched by HALO up to 5%
• Emergency medical insurance while travelling overseas
• Flexible working policy
• Circa £45k salary, dependent on experience