Lead the development and execution of targeted global account-based marketing strategies focused on high-value enterprise accounts within key industrial verticals, partnering closely with sales and cross-functional teams to drive engagement and revenue growth.
Key Responsibilities
- Develop and implement comprehensive ABM/ABX strategies aligned with overall business objectives and targeted industry verticals
- Identify and prioritize target accounts using data analytics and market research
- Create and execute multi-channel personalized marketing campaigns to engage key account stakeholders
- Launch and host webinars to drive engagement within target prospect accounts
- Collaborate closely with sales teams to understand account needs and align initiatives with the sales process
- Track and analyze campaign metrics including engagement, lead generation, and pipeline impact to optimize results
- Partner with content, product, and digital marketing teams to ensure consistent messaging and branding
- Utilize marketing automation and analytics tools to measure success and refine strategies
Qualifications
- Bachelor’s degree in sales, marketing, business or related field
- 5-7 years of experience in B2B enterprise demand generation or account-based marketing
- Experience with account segmentation and pipeline creation/acceleration
- Strong collaboration with Sales, BDR, and RevOps to translate KPIs into joint plans
- Proficiency with growth and AI-powered platforms such as 6sense, Marketo, Salesforce, and similar ABM/ABX tools
- Excellent program and project management, communication, and stakeholder alignment skills
Education
Bachelor’s Degree
Benefits And Growth
- Competitive salary plus bonus incentives ($115,000 USD base salary)
- 12-week paid family leave
- Unlimited PTO
- Internet and mobile phone reimbursements
- Medical benefits
- Group term life insurance
- Short-term and long-term disability insurance
- Pre-tax benefits
- Voluntary vision and dental (ortho)
- Vacation bonus program
- Employee Assistance Program
- Generous home office allowance
- Pet-friendly remote workspace