Meta Ads Expert at Huzzle, Remote in Mexico

Seeking an analytical and creative Meta Ads specialist to oversee Facebook and Instagram campaigns, focusing on planning, execution, optimization, and scaling to drive leads, sales, and revenue through performance marketing techniques.

Key Responsibilities

• Develop, deploy, and oversee effective Meta Ads initiatives on Facebook and Instagram.
• Perform audience analysis, competitive evaluations, and strategic campaign development.
• Track and refine campaign results using metrics like ROAS, CPL, CPA, CTR, and conversions.
• Conduct A/B tests on ad elements, messaging, pages, and target groups.
• Examine data for insights and deliver weekly reports on performance.
• Allocate ad budgets to enhance profitability and results.
• Partner with creatives to produce engaging ads and content.
• Apply retargeting and funnel tactics for better acquisition and retention.
• Keep abreast of Meta platform updates, industry trends, and optimal methods.
• Monitor conversions via Meta Pixel, Conversion API, and analytics software.

Qualifications

• At least 3 years handling Meta Ads for eCommerce, lead gen, or digital entities.
• Deep knowledge of Facebook Ads Manager and Instagram ad tactics.
• Demonstrated success in profitably expanding campaigns.
• Proficiency in audience targeting, lookalikes, and retargeting.
• Understanding of conversion monitoring with Meta Pixel and tools like Google Analytics.
• Skill in data evaluation for informed choices.
• Excellent communication and reporting abilities.
• Remote work experience with global teams advantageous.
• Knowledge of page optimization and funnels desirable.
• Stable internet and suitable remote workspace required.

Benefits And Growth

• Competitive compensation aligned with expertise and results.
• Fully remote position offering schedule flexibility.
• Engage with expanding international brands and marketing groups.
• Scale initiatives with substantial advertising funds.
• Influence revenue and company expansion directly.
• Join a cooperative, results-oriented team.