Web Content & SEO Specialist at Vomela, Remote in United States

Hands-on digital professional responsible for managing and continuously optimizing a global B2B WordPress website to improve content quality, search performance, and conversion outcomes.

Key Responsibilities

• Manage and publish website content across a global WordPress site, including product pages, solution pages, and regional content.
• Maintain a large digital product catalog ensuring accuracy, proper structure, metadata, and optimization for search and conversions.
• Enforce content governance, brand guidelines, taxonomy, and metadata standards across all markets.
• Develop and execute on-page and technical SEO strategies including keyword research, metadata, internal linking, and structured data.
• Lead AI Optimization (AIO) efforts to improve performance in AI-driven search and featured snippets.
• Monitor organic performance using tools such as Google Search Console, Semrush, and Ahrefs and implement data-driven improvements.
• Conduct content audits and execute remediation plans for gaps, cannibalization, or performance issues.
• Design and run A/B and multivariate tests to drive conversion rate optimization on landing pages, forms, and CTAs.
• Identify and test UX improvements to reduce friction for complex B2B navigation.
• Analyze site behavior data from GA4 and tools like Hotjar to guide page structure and content decisions.
• Track and report on organic traffic, engagement, and conversion KPIs to marketing leadership.
• Collaborate with international and regional marketing teams on localized content adaptation.

Qualifications

• 2–5 years of experience in web content management, digital marketing, or related role, preferably B2B.
• Hands-on WordPress experience including page, plugin, and content management.
• Working knowledge of on-page and technical SEO: keyword research, metadata, internal linking, structured data.
• Experience in conversion rate optimization with A/B testing, landing page optimization, and form improvement.
• Familiarity with AI Optimization for structured, authoritative content targeting AI search and snippets.
• Proficiency with Google Analytics 4 and translating data into actionable insights.
• Strong written communication and cross-functional collaboration skills across global teams.
• Commitment to staying current on SEO, AIO, CMS, UX, and digital best practices.
• Preferred: Attention to detail and copywriting skills for product and landing pages.
• Preferred: Experience in B2B manufacturing or complex product environments.
• Preferred: Basic HTML/CSS for WordPress troubleshooting and developer communication.
• Preferred: Experience integrating forms with marketing automation platforms such as Salesforce Marketing Cloud.

Benefits And Growth

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources