CRO Designer at Releaf, Remote in United Kingdom

The CRO Designer role at Releaf Dispensary Ltd involves crafting user-centric landing pages and executing targeted testing to boost conversions, enhance user interactions, and optimize returns on ad spend for a leading medical cannabis provider.

Key Responsibilities

• Develop visually appealing and results-oriented landing pages for marketing campaigns and user pathways.
• Generate wireframes, prototypes, and graphical elements utilizing tools like Figma.
• Maintain adherence to company branding, communication style, and inclusivity guidelines in all designs.
• Partner with paid media and performance marketing colleagues to synchronize creative deliverables.
• Formulate, execute, and assess A/B and multivariate experiments using tools such as VWO or Optimizely.
• Construct test variations through design software, no-code platforms, or simple HTML/CSS.
• Establish precise hypotheses, testing frameworks, and performance metrics.
• Perform comprehensive quality checks before and after launches to verify functionality and data integrity.
• Examine full patient flows from an end-user viewpoint to identify improvements.
• Leverage analytics platforms like GA4, Hotjar, or Clarity to study user actions and pinpoint obstacles to conversion.
• Execute funnel reviews and deliver practical recommendations to shape future designs.
• Analyze experiment outcomes and compile insightful reports for team members.

Qualifications

• Proven expertise in landing page creation, Google Analytics, testing platforms, A/B experimentation, UX design or research, marketing, and basic HTML.
• Experience in a dynamic mid-scale company, demonstrated by past initiatives and their resulting ROI or ROAS improvements.
• Preference for candidates from regulated sectors familiar with associated constraints.
• Strong skills in building landing pages and digital flows, with advanced proficiency in Figma or Adobe Creative Suite.
• Practical involvement in conducting CRO experiments, validating ideas, and reviewing findings, including knowledge of UX principles, adaptive layouts, and accessibility norms.
• Working knowledge of GA4, Google Tag Manager, and CRO solutions like VWO or Optimizely.
• Essential background in design coupled with familiarity in analytics systems such as GA4 and Posthog.

Education

Unspecified

Benefits And Growth

• Flexible work arrangements
• Tailored professional training and career advancement opportunities
• Private medical coverage
• Employee support services
• Exclusive staff discounts and benefits
• Access to Releaf’s patient programs for employees