Paid Media Strategist, iLawyer Marketing at EverService, Remote in United States

EverService place United States
Posted 13 April 2026
home_workFull-time schoolMiddle

iLawyer Marketing seeks a skilled Paid Media Strategist to develop, execute, and refine advertising campaigns on platforms like Google, Bing, and Meta, focusing on generating leads and conversions for legal clients in a dynamic agency environment.

Key Responsibilities

  • Develop, manage, and optimize paid media campaigns for legal clients on Google, Bing, Meta, and other networks
  • Monitor campaign pacing to prevent under- or over-delivery
  • Report performance metrics to stakeholders with strategy enhancements
  • Perform competitive research to advance client positioning
  • Support internal teams on paid media inquiries
  • Conduct keyword research and create ad copy aligned with goals
  • Collaborate on innovative campaign ideas
  • Keep abreast of paid media trends and practices
  • Assist the Paid Media Director with daily operations
  • Handle ad hoc projects and duties as directed

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
  • Over 2 years of experience in developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video) for the legal sector
  • In-depth knowledge of lead generation funnels and conversion optimization in legal digital marketing
  • Expertise in managing and scaling ad budgets, including forecasting, pacing, and reporting
  • Proficiency in advanced tracking and attribution (Google Tag Manager, Google Analytics 4)
  • Acquaintance with platforms like Google Ads, Bing Ads, and social advertising
  • Skill in converting complex metrics into actionable client and team recommendations
  • Commitment to following paid media trends, updates, automation, and new formats
  • Strong analytical abilities for data interpretation and insights
  • Excellent written and verbal communication
  • Detail-oriented with superior organization
  • Capacity to multitask across projects
  • Collaborative team member with positive, growth-oriented mindset

Education

Bachelor’s Degree

Benefits And Growth

  • Base salary range of $60,000 - $70,000, adjusted by experience and location
  • Remote-first work environment
  • Medical, dental, and vision insurance
  • Company 401(k) matching
  • Monthly phone and data stipend
  • Paid vacation and sick time off