Performance-driven Media Buyer focused on affiliate lead generation, responsible for launching and scaling Meta advertising campaigns to deliver consistent ROI across multiple high-volume verticals.
Key Responsibilities
- Launch, manage, and optimize Meta campaigns in affiliate lead generation verticals.
- Analyze and optimize campaigns daily to maintain and improve ROI.
- Create and test high-volume ad creatives, hooks, scripts, and landing pages.
- Produce and launch a minimum of 10 new ads and 3 new landing pages weekly.
- Monitor performance metrics and identify profitable scaling opportunities.
- Increase ad spend while preserving ROI targets and compliance.
- Identify and scale high-performing affiliate offers across verticals.
- Ensure correct tracking setup, campaign compliance, and monitoring.
- Follow and refine internal SOPs and workflows.
- Share insights and best practices with the team.
- Mentor junior buyers as the team expands (preferred).
Qualifications
- Proven hands-on Meta media buying experience in affiliate lead generation.
- Track record of running and scaling ROI-positive campaigns.
- Strong knowledge of campaign structures, scaling methods, and performance metrics.
- Ability to develop compelling ad angles, hooks, and creative concepts.
- Experience working in fast-paced, performance-oriented environments.
- Proficiency with Meta Ads Manager and affiliate tracking platforms (Redtrack preferred).
- Familiarity with spy tools such as Pipi Ads, Atria, SpyHero or equivalents.
- Preferred: mentoring or managing other media buyers.
- Preferred: experience in verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce.
- Preferred: Google Ads, YouTube Ads, TikTok Ads, Canva, and AI creative tools.
Benefits And Growth
- Performance-based compensation with base pay and incentives tied to results.
- Remote work arrangement with 8-hour daily schedule.
- Minimum 7-hour overlap with EST business hours.