EarthCam is hiring an analytical SEO Marketing Manager to direct comprehensive search marketing efforts in organic and paid channels, boosting search engine visibility, website traffic, and lead generation through data-informed strategies and AI tools.
Key Responsibilities
- Direct the search marketing strategy encompassing organic SEO and paid search initiatives
- Perform keyword research, analyze search intent, and evaluate competitive search landscapes
- Oversee SEO enhancements and manage paid search campaigns including SEM and PPC
- Create and sustain a marketing roadmap driven by search data
- Enhance on-page SEO elements such as metadata, internal links, schema markup, and page architecture
- Spot chances to elevate search visibility, traffic, and lead acquisition
- Refine paid search efforts to maximize ROI and conversion rates
- Apply AI-powered SEO tools for research, technical audits, and optimization processes
- Track search performance via analytics and specialized platforms
- Measure rankings, paid search results, and contributions to the sales pipeline from search
- Partner with marketing and product teams to synchronize content and search approaches
Qualifications
- Data-oriented professional skilled in SEO and paid search
- Adept at integrating strategic planning with practical campaign management
- Proficient in contemporary SEO platforms and AI-enhanced SEO tools
- Strongly analytical with deep knowledge of search behaviors and metrics
- Methodical and process-focused with excellent project management abilities
- Effective collaborator who communicates well across marketing, product, and sales functions
- 4-7+ years in SEO, SEM, or search marketing roles
- Demonstrated success in enhancing organic traffic, paid search efficiency, and rankings
- Solid grasp of technical SEO, search analytics, and conversion optimization
- Hands-on experience with Google Ads or similar paid search platforms
- Familiarity with SEO and search analytics tools
- Utilization of AI-driven SEO tools for research and optimization
- Preference for experience in B2B, SaaS, or tech sectors
- Knowledge of CMS systems like WordPress
Education
Bachelor’s Degree
Benefits And Growth
- Competitive annual salary beginning at $100K plus performance bonuses
- Full company coverage for health insurance (individual plan)
- Dental and vision coverage
- 401(k) retirement plan with substantial employer matching
- Generous paid time off and holidays
- Complimentary daily breakfasts, lunches, and snacks
- Engaging team events, barbecues, and annual company Olympics
- Supportive culture emphasizing innovation, professional development, and teamwork