Digital Marketing Manager (Onsite) at Burkett Restaurant Equipment, Perrysburg, United States

Mid-senior hands-on marketer to own and execute Burkett’s multi-channel digital strategy, driving website performance, traffic, engagement, and e-commerce revenue through SEO, content, paid media, email, and CRO initiatives.

Key Responsibilities

• Lead overall health and performance of burkett.com as the primary digital storefront
• Develop and execute SEO strategy including keyword research, site audits, rank tracking, and on-page optimization
• Drive UX improvements and CRO by analyzing heatmaps, session recordings, and funnel data to increase conversion rates
• Manage all content across website, social, and email channels with a unified content calendar aligned to campaigns and launches
• Create original content for website, blog, email campaigns, social posts, and promotional materials
• Oversee social media presence, publishing calendar, and audience growth across platforms
• Plan, launch, and optimize paid search and paid social campaigns while monitoring spend and ROAS
• Build customer lifecycle and retention programs to drive repeat revenue
• Own marketing analytics, dashboard reporting, KPI tracking, and performance updates to leadership
• Identify trends, gaps, and growth opportunities through ongoing data analysis

Qualifications

• 5-7+ years of digital marketing experience managing multi-channel programs
• Strong content creation and management skills across website, email, social, and blog formats
• Hands-on experience with email/CRM platforms (Klaviyo preferred)
• Proficiency with Google Analytics/GA4 and data-driven decision making
• Experience managing paid search and/or paid social campaigns
• Strong writing and communication skills for multiple formats and stakeholder presentations
• Highly organized self-starter able to manage multiple priorities with minimal oversight
• Supportive leadership style with emotional intelligence and accountability

Education

Bachelor’s Degree

Benefits And Growth

• Collaborative team environment with direct leadership access
• Opportunity to make measurable impact at a growing national brand
• Hybrid arrangement (one day remote per week after six-month onboarding)
• Growth and leadership opportunities in a fast-paced environment
• Competitive salary commensurate with experience
• Health, dental, vision, disability, life insurance, PTO, holidays, and 401(k) with employer match after one year