Ad Buyer + Creative Strategist at Block LLP, Burbank, United States

Join Block LLP as a Media Buyer and Creative Strategist to manage paid acquisition across legal practice areas, handling over $100K monthly spend mainly on Meta, while leading creative development and campaign optimization in collaboration with the Director of Marketing.

Key Responsibilities

• Develop ad concepts targeting plaintiff pain points and emotional triggers for competitive legal markets
• Write scripts and hooks for video and static ads in English and Spanish
• Direct production resources internally or externally to execute creative ideas
• Launch and manage structured tests in Meta Ads Manager with defined hypotheses
• Scale successful campaigns methodically and optimize based on key performance metrics
• Build repeatable systems for ads, including dashboards and AI-driven automation
• Manage full Meta ad account, including campaigns, audiences, creative, and budgets
• Oversee Google Ads for LSA, Search, and Display with accountability to CPL and case volume
• Handle end-to-end creative pipeline from concepts to iteration
• Implement attribution and reporting via HubSpot or equivalents, linking to business outcomes
• Create English and Spanish campaigns for Southern California markets
• Provide weekly reports to leadership on results, changes, and plans
• Ensure ad compliance with platform regulations

Qualifications

• 3+ years of hands-on media buying with significant spend in high-CPL lead generation settings
• Strong preference for experience in legal advertising, distinguishing qualified leads
• Proven skill in writing high-performing scripts and hooks, with portfolio examples
• Advanced expertise in Meta Ads Manager, covering structure, pixel, CAPI, and audiences
• Solid experience with Google Ads, including LSA and Search
• Proficiency in CRM and attribution tools like HubSpot, Hyros, or similar
• Experience using AI for creative production, scripting, management, reporting, and automation
• Bilingual capabilities in English and Spanish for creative and campaigns as an advantage
• Focus on business outcomes, linking CPL to case value and firm revenue
• Ability to prioritize substantive metrics over vanity ones
• Comfort with direct feedback, high expectations, and commitment to deliverables

Education

Unspecified

Benefits And Growth

• Competitive salary ranging from $80,000 to $120,000 based on experience
• Robust PTO program with accrual and firm holidays
• 401(k) retirement savings program
• Performance-based bonuses linked to measurable results
• Clear opportunities for growth and advancement in a scaling organization
• Supportive, accountability-driven culture emphasizing collaboration
• Regular firm-wide events, team outings, and celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Direct impact on connecting injured individuals to legal justice
• Full ownership of creative and buying processes with room for budget expansion