Produce weekly scroll-stopping creative across all paid channels for Shinesty, turning performance insights and trend awareness into high-converting video, stills, and dynamic assets while balancing brand humor with commercial goals.
Key Responsibilities
- Brainstorm, prioritize, and execute paid concepts using UGC sourcing, iPhone filming, hi-fi shoots, AI tools, and influencer coordination.
- Collaborate with photographers, videographers, designers, and editors to deliver approved assets on time.
- Manage small-scale campaigns: strategy, testing plans, and performance reviews.
- Write on-brand ad copy and adaptable UGC scripts for targeted audiences.
- Negotiate, brief, and oversee influencer and creator relationships, timelines, and budgets.
- Analyze past launches, iterate on winners, and improve each subsequent test.
Qualifications
- 1-3 years experience creating paid social content or demonstrated eye for engaging formats.
- Strong understanding of paid creative performance, funnel stages, and audience response differences.
- Ability to explain why assets succeed or fail and prioritize highest-potential ideas.
- Comfort directing talent on set and working independently with minimal oversight.
- Copywriting instinct for authentic, human-toned messaging.
- Fluency in internet culture, social trends, and both paid and organic formats.
- Willingness to experiment, embrace bold ideas, and learn from rapid testing cycles.
Benefits And Growth
- Mixed WFH with majority in-office (Boulder and Denver locations)
- Competitive salary
- Laptop and necessary equipment provided
- Access to any AI platform that improves performance
- Medical, dental, and vision insurance
- Dog-friendly office
- Flexible PTO
- Flexible working hours focused on results
- Discounted and occasionally free Shinesty products